In short: &Tradition is a Copenhagen design house founded in 2010 that pairs re-issued Danish icons — Verner Panton’s Flowerpot lamp, Arne Jacobsen’s lighting — with new work by contemporary studios like Space Copenhagen and Jaime Hayon. The result is furniture and lighting that feels collectible but liveable. Clay Concept carries one of the UAE’s largest &Tradition selections, available to see at our Wasl Square showroom in Dubai.
Few brands manage to be both an archive and a laboratory. &Tradition does it deliberately: its catalogue runs from lamps drawn in 1929 to sofas designed last year, unified by a very Danish belief that good form should survive its decade.
The story
Founded in Copenhagen in 2010 by Martin Kornbek Hansen, &Tradition set out to revive overlooked masterpieces of Nordic design and give them a future — securing the rights to re-issue work by Verner Panton, Arne Jacobsen, Flemming Lassen and Hvidt & Mølgaard, then commissioning new pieces from the strongest contemporary studios: Space Copenhagen, Jaime Hayon, Luca Nichetto, Sofie Refer.
The icons
- Flowerpot (Verner Panton, 1968) — the hemispherical pendant and table lamp that became a symbol of optimistic modernism; today the portable VP9 version is one of the most-loved cordless lamps in the world. (Read the full Flowerpot story →)
- Bellevue (Arne Jacobsen, 1929) — the angled-shade lamp that predates and outlives most “modern” lighting.
- Fly Series (Space Copenhagen) — deep, low lounge sofas and chairs in oak and bouclé that define the contemporary Nordic living room.
- Little Petra (Viggo Boesen, 1938) — the cocoon-like lounge chair, a cult piece in sheepskin or bouclé.
- In Between & Pavilion chairs — dining chairs that pair sculptural wood frames with everyday comfort.
What defines &Tradition
- Craft continuity — icons are produced to the original drawings, with materials upgraded where technology allows.
- Material honesty — oak, brass, mouth-blown glass, wool bouclé; nothing pretends to be something else.
- Colour confidence — from Flowerpot’s Zesty Orange to muted Scandinavian neutrals.
- Liveability — these are collector’s pieces designed to be sat on, switched on and lived with daily.
&Tradition in a Dubai home
The brand’s warm minimalism is a natural fit for Dubai interiors: Fly sofas hold their own in large villa living rooms, Flowerpot portables move from console to terrace, and the lighting brings the warm, dimmable glow that glass-walled apartments need at night (see our designer lighting guide).
Where to buy &Tradition in Dubai
Clay Concept is among the UAE’s leading destinations for &Tradition, with 70+ pieces — lighting, sofas, lounge chairs and accessories — available at our Wasl Square showroom in Dubai and online with UAE-wide delivery. Explore the collection: &Tradition at Clay Concept.
Frequently asked questions
Is &Tradition a luxury brand?
Yes — &Tradition sits in the premium Danish design segment: original licensed designs, European manufacturing and archival re-issues of Panton, Jacobsen and Boesen, at prices that reflect authorship and craft rather than fashion mark-ups.
What is &Tradition’s most famous piece?
The Flowerpot lamp by Verner Panton (1968) — particularly the portable VP9 — followed by the Little Petra lounge chair and the Fly sofa series by Space Copenhagen.
Where can I see &Tradition furniture in Dubai?
At Clay Concept’s showroom in Wasl Square, Dubai, which carries one of the largest &Tradition selections in the UAE, or online at clayconcept.ae with delivery across the Emirates.
Explore &Tradition at Clay Concept — or discover more designer brands we bring to Dubai.
Author: Clay Concept Editorial.