![](https://clayconcept.ae/wp-content/uploads/2023/12/Mimi-Aida.jpeg)
Design in our DNA
Once upon a time in Morocco
It all began with two Moroccan sisters born into a family of design lovers, with fashion designers and painters as relatives. Our family gatherings have always been occasions to talk over each other about music, film, food, and art- in other words celebrations of the creative and unconventional. Aïda and Mimi were still kids when their mother started importing homeware brands to Morocco.
Our Philosophy
A dream that travelled the world
We never thought we’d open Clay in a different country and like all the best things it happened by chance. Our friends encouraged us to open in the UAE although we’d never set foot there. It sounded tempting but surreal. Then Mimi moved to Dubai, and there she couldn’t find the mix of classics and contemporary designs that defined our style.
![](https://clayconcept.ae/wp-content/uploads/2023/12/Mimi-1.jpeg)
![](https://clayconcept.ae/wp-content/uploads/2023/12/Aida.jpeg)
It all happened in a flash
Fast forward to 2021, Aïda was just visiting Dubai for a few days when we stumbled upon a piano school that was relocating, and a few weeks later we signed our lease. What was a one week trip became a three-month journey to set up a business in another continent.
Meet our Amazing Team
A surprisingly smooth start was followed by tougher moments. A few leaks and many IT bugs later, we opened the doors of Clay Dubai during the design week of November 2022. None of this dream would be possible without our amazing girls’ team who took the risk of jumping on this crazy wagon with us. The road may be bumpy, but what a ride.
![](https://clayconcept.ae/wp-content/uploads/2024/04/Team.jpeg)
Our Partners
Designers & Brands
More than objects, these treasures tell stories. We’ve been honored to form friendships with the fascinating people behind them. Our partners are uncompromising about the quality and sustainability of materials, never sacrificing creativity, beauty, or function.